mardi 13 mars 2012

THE H.D. LEE MERCANTILE COMPANY (1911), LEE


COWBOY TIME
DENIM, BOOTS, STETSON AND BOURBON
COWBOY PANTS WERE INTRODUCED IN 1924
DESIGNED FOR COWBOYS AND RODEO RIDERS
SANFORIZED 11,5 OZ DENIM, U-SHAPED SADDLE CROTCH, 
SCRATCH-PROOF HIP POCKET RIVETS, HOT-IRON HAIR ON HIDE LABEL
LAZY S CURVE KNOWN AS THE COMPOUND CURVE
TONY LAMA COWBOY BOOTS
STETSON HAT, LEE SIGN, VINTAGE BUDDY LEE 
LEE COWBOY JACKET, 1944 REPLICA, NO CINCH-BACK

BY THE 20'S BACK POCKETS RIVETS WERE REMOVED BECAUSE OF THE COMPLAINTS FROM COWBOYS THAT THE METAL RIVETS SCRATCHED THEIR LEATHER SADDLES. REPLACED BY "X" BARTACK STITCHING.

IN 1944, HAIR-ON-HIDE LABEL WAS REPLACED BY THE "TWITCH LABEL", SMOOTH LEATHER. UNTIL 1946, EACH PATCH WAS BRANDED BY HAND.
IN 1941, THE LEE 101 PANTS BECAME SLIMMER, AFTER THE REQUEST OF COWBOYS.
MAYBE ONE DAY, A COLLABORATION BETWEEN LEE AND NAKED AND FAMOUS TO PRODUCE  A RANGE OF COWBOY SELVEDGE DENIM (WEIRD GUY FIT), JUST FOR FUN OR HISTORY.
LEE COWBOY JACKET
30'S REPLICA







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